Fitness Marketing Plan: Getting the Approach Right

The fitness training industry is booming like never before. But, whether you are a personal trainer or the owner of a gym, you must have a fitness marketing plan if you want to cash in on these good times.

But then again in the heat of competition you may tend to confuse between a fitness marketing plan and an advertisement campaign. While an ad campaign reaches out to the whole world and then some, you must remember that a fitness marketing plan has to be very specific in nature.

This is why every fitness marketing plan has to be tailor-made and directed towards the intended targets only. This may depend on a lot of variables. An example of a tailor-made plan might be 'a 28 day flat abs program? that you may look to promote in the San Francisco area.

The logic behind this is that San Francisco has a huge coastline and most people would love to flaunt their sculpted bodies on the beach. In contrast, a wrong marketing plan would be talking about weight loss programs instead. So even though your actual offering may not be too different, it's the way you choose to present the idea that makes or breaks a fitness marketing plan.

On another note, you may want to keep yourself from the temptation of bringing out a full page ad in a leading daily, because even though it may garner a lot of attention, it will only last a single day. And repeat ads might mean that you have to break bank.

You should remember that a fitness marketing plan cannot be impersonal in nature. So the prospective client is likely to meet up with you and discuss the possibilities before handing over the money and more importantly, the responsibility of maintaining his or her fitness to you.
So instead of hoping to be picked out of a paper ad you have to market yourself. This proactive approach may mean, doing free workshops and free fitness consultancies.

So why not deliver an interactive presentation to the staff of the company where you are trying to sell your corporate fitness package? Answer their queries and dispel some myths that they might be harboring about fitness. Surely then, they will understand that you are in it for more than just the money and as bonus you may even have some of your audience signing up for individual programs too!

The last bit of the jigsaw may be to highlight your area of specialization, in your fitness marketing plan. This is more important if you are a personal trainer. So if Pilates is your forte then make sure your prospective clients are aware of that. Remember that their goal is to keep fit and not do all sorts of unnecessary work outs.

The success of your fitness marketing plan depends on your approach and so you may want to follow these tips to get the right one! Good luck on your fitness marketing plan and I wish you success!

Chris McCombs helps trainers develop personal trainer marketing concepts to jump start their business. Chris also started his own personal trainer business.